Privacy Policy

I. SCOPE AND PURPOSE:

This privacy policy (“the Policy”) describes how Stars Pro Medical Billing Inc. (“starspmb,” “we,” “us,” “our”), may collect, use, and share information about you that we obtain through www.starspmb.com (“the Website”). This Policy will apply to any offline location that makes this Policy available to you. We do not control and are not responsible for the privacy practices of, or the data available on, the websites of other entities and we urge you to evaluate the soundness of these practices for yourself.

II. WHAT INFORMATION DO WE COLLECT?

The following types of information may be collected on the Website:

• We may collect the information you provide us if you access, voluntarily enter information into, or sign up for or request certain services from us on our Website. For example, if you are interested in learning more about Stars Pro Medical billing services and products we offer, we may ask for information such as your name, practice/organization name, size and address, email address, telephone number, type of user (patient, provider, partner), and city/state. If you have an account with us, we may also collect your username or other login information (e.g., Practice ID) you use to log into or access your account. If you are a partner submitting a lead to us, we will collect information related to you as a partner as well as information related to the lead including details about the organization, address, contact information, needs, past purchase history, and purchaser preferences.
• When you visit our Website, we may gather certain information about your visit and your device automatically. This information may, for example, reflect how you found, were directed to or used this Website. Similarly, we may collect your IP address, geolocation information, browser type and version, and other data about the equipment used to visit the Website, as well as your patterns of searching and browsing that preceded access to the Website, and the patterns of searching and browsing on the Website.

Our processing of data received from our customers (“Customer Data”) is governed by the agreements we enter into with our customers, which may include Business Associate Agreements as applicable and required under the Health Insurance Portability and Accountability Act (“HIPAA”). Our customers may also have their own privacy practices and/or policies that govern their collection and use of your data. We are not responsible for how our customers treat the information we collect on their behalf, and we recommend you review their own privacy policies. For further information on your rights and choices regarding Customer Data, see the “Your Rights and Choices” section below.

III. HOW DO WE USE YOUR INFORMATION?

We use information collected through tracking technologies, such as log files, cookies when you use the Website. For example:

• We track the number and activities of visitors using certain portions or features of the Website to make changes that may be necessary to improve or optimize the Website’s functionality and identify areas of interest to our visitors;
• We track the popularity of features on the Website to inform the development of new ones;
• We identify the types of devices our visitors use so that we can improve and optimize our systems and services;
• We identify the type of visitors to the Website to determine whether such users are existing clients or prospective clients for marketing and sales generation purposes; and
• We assess the ways in which users become aware of or access the Website in order to gauge the quality and methods of our advertising.

By continuing to use our Website, including by remaining on the landing page, you consent to the use of cookies.

• If you provide us with your information in connection with your interest in our products or services (e.g., through webforms), we will use such information to reach out to you about our products or services.
• If you provide us with your information, we may use it for our own marketing, promotional, and informational purposes, including solicitations, invitations, newsletters, awareness campaigns, and announcements.
• When you provide information on our Website or have an account with us, we may use your information to reach out to you and ask if you would like to participate in studies or respond to questions about how the services we offer do or do not meet your needs or can be improved (“Usability Activities”).

We use the information for the purposes explained at the time of collection, as described in this Policy and our Terms, and for our business purposes. For example:

We will not retain your information, whether obtained through tracking technologies or provided by you, longer than necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. Wherever your information may be held by stars pro medical billing or on its behalf, stars pro medical billing takes reasonable and appropriate administrative, physical, and technical security safeguards to protect the information that you share with us from loss, theft, misuse and unauthorized access, alteration, destruction, and disclosure. In addition, stars pro medical billing and its service providers enter into agreements which require that care and precautions be taken to prevent loss, misuse, or disclosure of your information. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.

IV. SHARING YOUR INFORMATION

We engage certain service providers and third parties to process information on our behalf for business purposes. Service providers and third parties are used, for example, to track and associate internet search and browsing behavior with our advertisements, to provide analytics, and to provide functionality on the Website. In addition, we may share Website usage and information with these service providers and third parties to manage our content, administer ads, provide insights to us related to marketing needs, for market research purposes, and to analyze our marketing efforts.

We use tracking technologies such as cookies, to collect or receive information and use that information to provide measurement services, analytics, and to deliver relevant ads and/or other content to you (“Interest-based Advertising”). More specifically, these companies use information about your activities across time and services for purposes of associating different devices you use, and to provide ads about goods and services of interest to you.

We also use audience matching services to reach people (or people similar to people) who have visited our Website or are identified in one or more of our databases (“Matched Ads”). This is done either with the use of cookies, or by providing a customer list to a technology service to match common factors between our data and their data or incorporating a pixel from a technology service into our own Website. For instance, we incorporate the Facebook pixel on our Website and may share your email address with Facebook as part of our use of Facebook Custom Audiences. Some technology services may provide us with their own data, which is then uploaded into another technology service for matching common factors between those datasets.

We share information with vendors, consultants, agents, and partners for business and commercial purposes to help us provide or improve our services or our Website. Our vendors include, but are not limited to, analytics and technology companies. Vendors may act as our service providers, or in certain contexts, independently decide how to process your information.

We share information with our related entities including our parent and sister companies for business purposes such as customer support, marketing, and technical operations. We also may share information with affiliates for commercial purposes.

We share information you make public through the Website, such as information that you post related to reviews of partners. Please think carefully before making information public as you are solely responsible for any information you make public. Once you have posted information, you may not be able to edit or delete such information, subject to additional rights set out in the “Your Rights and Choices” section below.

We also share information with other entities in the following situations:

• Where you have given us your consent to share or use information about you;
• When we believe that we need to share information about you to provide a service that you have requested from us or from others;
• Where we are required by law or other legal process to disclose information, and where required, in response to a lawful request by public authorities, including meeting national security or law enforcement requirements.
• Where we believe that it is necessary to avoid liability or violations of the law;
• To protect the rights, property, life, health, security and safety of us, the Website or anyone else;
• To an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of all or any part of our business, provided that we inform the buyer it must use your information only for the purposes disclosed in this Policy;
• At your request or direction, such as when you choose to share information with a social network about your activities on the Website; or
• To any other person with notice to you and your consent to the disclosure.

Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.